When you’re trying to get your business message out to clients and prospects, which tool should you use? Should you rely on your website? What about a blog? Does direct mail make sense? Is Twitter the way to go or is Facebook the right solution?

The tools available to you are as varied as the people to whom they appeal. Chances are your client base (both current and prospective) is comprised of people who respond differently to different approaches. Some prefer the quick “heads up” that Twitter gives them. Some would rather receive that information by email. Some want to know what you (or others) think—and want to read a blog. And some don’t go online at all until they have a reason to do it. For them, direct mail may be the impetus they need.

Your audience is varied and your marketing approach should be as well. And on top of that, some well-established marketing axioms are still valid. People still need multiple “touches” before they get the message—and respond. So using a variety of methods to get your message out allows you to repeat, without wearing out your welcome. Keep your message consistent, but vary the format. Use one tool to direct clients to another. TMR Direct can help you integrate the tools you use. Check out some of the services we offer.

What’s working for you? We’d love to hear your success stories (or your marketing challenges)!

This entry was posted on Tuesday, February 16th, 2010 at 9:41 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.