The world seems to have gone “Twitter-mad.” People on mobile devices and on their computers are tweeting their little hearts out. But if you’re a business, there needs to be a method to your madness. What’s the purpose behind your Twitter activity?
Be helpful. Twitter is a great way to share helpful information with customers and clients. If you recently read something helpful or insightful, share it with your customers. You don’t have to explain it or summarize it. Just pass it on and let your customers benefit from it.
Announce events: Twitter is super for letting people know about a special event. It could be a sale or a concert or a seminar. The tweet itself doesn’t have to contain all the information. You can use it to link customers to a landing page with details. It’s really just a shout out to “check this out!”
Announce specials: There’s a local restaurant that uses Twitter to announce their daily specials. How many times have you headed out to lunch without really knowing what you want (and ending up at the same old place)? What if you got a message telling you what the daily special was—right around lunchtime? Brilliant!
Share something fun. Sometimes people just enjoy a quirky quote or a fascinating factoid. Twitter let’s you share stuff that’s serious or silly. And sometimes a little break from the tedium is just what the doctor ordered.
Here’s a key question: What would YOU want to know about (in 140 characters or less)?
