We recently discussed whether or not your company should blog. We could ask the same thing about using Twitter. Should you tweet?
You may recall a while back that there was a race (won by Ashton Kutcher) to see who would be the first to have 1,000,000 followers on Twitter. And just in case you’re wondering, the top five “people being followed are:
1. Britney Spears 5,083,188
2. Ashton Kutcher 5,034,881
3. Ellen DeGeneres 4,720,353
4. Lady Gaga 4,372,564
5. Barack Obama 4,180,445
Let’s face it: none of us are ever going to catch any of them. But does that matter? Do you really care about how many people follow you on Twitter?
Not all that long ago, businesses got all excited about how many “hits” they had on their website. The Internet was still kind of a new thing and there were all these people out there landing on our websites and looking at us! Only problem was, that was all many of them did: they just looked (and sometimes for no more than a couple of seconds). It’s hard to run a business based on window shoppers.
Twitter, when used right, can be a powerful tool to quickly disseminate information. But the goal isn’t just to get people to follow you. If you’re a business, you ultimately want to connect with people and do business with them.
Next time we’ll look at a few ways you might use Twitter to get people to do something other than just “follow” you. But in the meantime, tell us how you use Twitter now—and is it working for you?
