Do you sometimes wonder if all the uproar around Social Media is overblown? Do you find yourself thinking that all this hoopla about blogs and Twitter® and Facebook® is all fine and good, but it’s not where you’re audience is?
Before you dismiss Social Media out of hand as something for kids, you might want to take a look at who’s actually using Social Media tools to look for goods and services like yours. There’s a very interesting article about the types of people using social media that you can check out for yourself. But here’s a quick summary.
• 48% — of Americans age 12 and older are now members of at least one social network
• 30% of Americans age 12 and older who have a profile on at least one social networking Web site use those sites “several times a day
• 42% of all Americans say the Internet is essential to their lives
Add to those statistics that the fastest growing segment of Facebook® users is women 55 years of age and older. You may find Social Media “interesting”, or even terrifying. But chances are, a significant portion of your target audience finds it extremely helpful in making purchasing decisions.
Are you using Social Media? Why or why not?
Printing and Mailing is a great way of marketing all around even in this internet savvy world. I recently started a new business and got great response from postcard mailing services.
The post card is often maligned but we still find it very effective. We’re launching a pURL campaign for a non-profit client using a “post-cal” — a post card with a bumper sticker/decal on the back. It has the advantage of “keepability” and still gives us plenty of room to send the reader to his personalized website for the message and call to action.