We now have several good sources for appending demographic characteristics to members of your house mailing list. Big data compilers have offered this service for consumer databases for quite some time. What’s new is that now business-to-business companies can add important information to contact records in their house lists. This process is known as customer profiling. And you can add something as simple as SIC or NAICS codes to your business data, or add additional contacts at your current clients’ offices, or add purchase approval authority for your contacts. Interested? Ask some questions on this blog or contact us at www.TMRDirect.com.